What does the crown mean on Ozon and is it really a VIP product?

If you’ve ever made purchases on Ozon, you may have observed a tiny crown icon next to a few items. You might notice this crown and wonder what it signifies. Does it represent a unique, VIP product? Is it something special that warrants your interest?

Many consumers want to know if the crown symbol actually denotes a higher-quality product or if it is just a marketing gimmick. You can browse through countless options on Ozon with greater knowledge if you know what this symbol means.

This post will discuss the significance of the crown icon, how it impacts your purchasing decisions, and whether it actually designates a VIP item that merits consideration. Let’s explore the essential information regarding this fascinating feature.

What does the crown mean

Ozon customers observe that a unique icon is present next to the product when they make a purchase. It resembles a crown, and there might be more numbers (points) next to it. Customers who are unaware of what this designation entails are misled by its existence.

You must comprehend the meaning of the Ozon crown in order to utilize the functionality. Officially, a seller with a price index of up to 1.07, an average product rating of 4.5, and a high percentage of orders is given this type of icon. They apply for and are granted "Premium" status, which is marked with a crown upon registration.

For customers as well, the product’s presence of such a sign is very significant. Customers get free delivery on orders of 499 rubles or more, cashback on over 10 million items, pick-up points and postamats for orders of any amount, a streamlined return policy, and even specialized support. This indicates that saving money on Ozon is simpler when such a sign appears.

Although the crown symbol on Ozon is frequently interpreted as a symbol of elite status or premium quality, it is not always a guarantee of an exceptional product. Rather, the crown is mainly used to showcase well-liked products or brands that have garnered positive feedback from consumers. Even though these products might be of high quality, buyers should still do their research by reading reviews and comparing prices to make sure they’re getting the best deal possible.

What does it give

Let’s now determine what each party on Ozon’s crown icon signifies. Every member of the Premium program has unique requirements and benefits that need to be considered.

Buyer

Let’s start by talking about what the Ozon crown icon means for customers searching for a less expensive item. Only Ozon Premium members are eligible for these benefits, which include access to sales, free delivery, cashback, and other premium services. The cost of a subscription is 199 rubles per month or 1790 rubles per year. During the allotted time, funds are written off once, and the extension happens automatically. You have the option to disable it in your own account.

Let’s examine the meaning of the crown in Ozon:

  1. Free points that can then be spent on making purchases and paying up to 99% of the price. The higher the cost, the higher this indicator. Points are accrued immediately, but sometimes it can take up to 14 days. Points are valid for one year. This means that 12 months after accrual they will burn out.
  2. Cashback. The crown symbol indicates the possibility of receiving cashback of up to 30% on more than 10 million products in the store.
  3. Priority support line. A special privilege for Ozon Premium subscribers. Allows you to quickly get answers when contacting support via the ozon link.ru/my/chat.
  4. Exclusive prices in Ozon. The presence of a crown and a blue mark means that the buyer can get a purchase at a better price. Depending on the seller and the type of product, the discount amount may vary.
  5. Free delivery. When making a purchase of 499 rubles or more, courier services are free. If the goods are delivered to a postamat or pick-up point, the amount does not matter (the service is not paid). The option is relevant only for small parcels. If the product is large, you will have to pay for delivery in full.
  6. High speed of return and the ability to do this immediately with the help of an Ozon courier.
  7. Getting access to the KION and Megogo services, which are included in the price of a Premium subscription. This means that to connect access, you need to log in to the appropriate Ozon Premium category, which is in your personal account, and click on the activation button.

Seller

Exactly what the crown means for Ozon in relation to the seller is a question that is equally important. When someone connects to the Premium loyalty program, a symbol like this appears. Individuals who operate an online store and have registered as LLCs or individual entrepreneurs in Russia are eligible to use this option. When using an Ozon card or account and/or having Premium status, receiving a crown increases the profitability of offers.

Sellers who take part in the Premium program receive the following advantages:

  1. Receiving a crown in the form of a Premium Seller mark indicating the number of points, the name of the store, as well as indicating fair prices and quality service.
  2. Raising products in catalog results by 5%. For these purposes, a special coefficient is used in the ranking formula.
  3. Increase in limits on goods for placement – by 20%. Measured in liters and suitable for FBO scheme.
  4. Faster responses when experiencing difficulties with FBS. This means that questions from premium sellers with a crown will be a priority for specialists.
  5. Separate line for communication with Ozone clients. The call is made at 8-800-77-524-74.

As you can see, the crown icon has significant meaning for both sellers and buyers. The latter improve their rankings, gain more clients, and boost sales.

Question Answer
What does the crown mean on Ozon? The crown symbol on Ozon indicates that the product is part of the "Premium" or "VIP" category, often featuring higher-quality items, exclusive offers, or products with better ratings.
Is it really a VIP product? While the crown suggests a higher status, it doesn"t always guarantee the absolute best quality. It"s recommended to check product reviews and descriptions to ensure it meets your expectations.

Comprehending the Ozon crown symbol facilitates well-informed purchasing choices. Although the crown designates a VIP product, it’s crucial to keep in mind that the seller’s standards, rather than always an unbiased evaluation of quality, are the basis for this label. This implies that even though these products may have exclusive features or premium qualities, they aren’t always the best option for every customer.

It’s a good idea to look past the obvious when making a purchase and take into account additional factors like price comparisons, product descriptions, and customer reviews. These components frequently give you a better idea of whether the product lives up to your expectations and is cost-effective.

Finally, while the crown can serve as a useful guide, using it for shopping on Ozon should be done in a more comprehensive manner. Use your best judgment, a little research, and your money to determine what best suits your needs.

Video on the topic

OZON – Interaction Experience 🛒

WHY THERE ARE NO SALES ON OZON. Top 5 reasons and ways to fix it.

3 reasons why it is WORTH connecting Ozon Premium

Ozone: our mistakes, difficulties in work, what a beginner should know about nuances in the work of an OZON seller

Ozone price index! What is it and how to deal with it?

Deception on ozon: a new scammers" scheme and how to recognize it.

What fabric do you most often choose for home textiles?
Share to friends
Anastasia Belova

I have been working in the textile industry for over 12 years. My main hobby is studying the properties of fabrics and their impact on our everyday life. I love to talk about new products and share practical tips on caring for different materials. My collection contains hundreds of fabric samples from all over the world, and I am ready to share my findings with you!

Rate author
Tkani-Furnitura.com
Add a comment